Let’s give credit where it is due: Google is not hiding its revolutionary ambitions. As its co-founder Larry Page put it in 2004, eventually its search function “will be included in people’s brains” so that “when you think about something and don’t really know much about it, you will automatically get information”.
Science fiction? The implant is a rhetorical flourish but Mr Page’s utopian project is not a distant dream. In reality, the implant does not have be connected to our brains. We carry it in our pockets – it’s called a smartphone.
So long as Google can interpret – and predict – our intentions, Mr Page’s vision of a continuous and frictionless information supply could be fulfilled. However, to realise this vision, Google needs a wealth of data about us. Knowing what we search for helps – but so does knowing about our movements, our surroundings, our daily routines and our favourite cat videos.
Some of this information has been collected through our browsers but in a messy, disaggregated form. Back in 1996, Google didn’t set out with a strategy for world domination. Its acquisition of services such as YouTube was driven by tactics more than strategy. While it was collecting a lot of data from its many services, from email to calendar, such data were kept in separate databases – which made the implant scenario hard to accomplish.
But there is another reason, of course – and it has to do with the Grand Implant Agenda: the more Google knows about us, the easier it can make predictions about what we want – or will want in the near future. Google Now, the company’s latest offering, is meant to do just that: by tracking our every email, appointment and social networking activity, it can predict where we need to be, when, and with whom. Perhaps, it might even order a car to drive us there – the whole point is to relieve us of active decision-making. The implant future is already here – it’s just not evenly resisted.
This week, data protection authorities from six European countries showed some such resistance when they announced an effort to investigate if Google’s policy violates their national privacy laws. This announcement follows several months of consultation – preceded by a letter that EU data regulators sent to Mr Page in October – which yielded little response from Google. The letter urged the company to disclose how it processes personal data in each service and to clarify why and how it combines data that come from its multiple services...