We've all Googled ourselves from time to time, but British Airways has crossed the creepy line for looking up its own passengers on Google Image Search.
The airline is rolling out a new program, called “Know Me,” that tries to improve passenger recognition through Google search and other methods. British Airways will create “dossiers” on passengers, and will use the profile data to offer 4500 “personal recognition messages” by the end of the year, the London Evening Standard reports.
For instance, flight attendants may reference Google image results to greet a high-profile, first class passenger when he or she boards the plane. British Airways will also dig into its own passenger data, so if a regular customer experienced a delay on a previous flight, airline staff can offer a personal apology.
Not surprisingly, some privacy advocates are upset. “Since when has buying a flight ticket meant giving your airline permission to start hunting for information about you on the Internet?” Nick Pickles, director of Big Brother Watch, told the Standard...