During this holiday season several events have sparked many to be concerned over their safety while shopping. However, a move by a local mall now has some shoppers worried about their privacy.
The Promenade mall in Temecula has begun using cellphone tracking technology in order to monitor customers in and around the shopping center, according to the North County Times.
The technology is called FootPath, and the mall’s management said Wednesday that it was completely anonymous and those worried about their data being collected should turn off their phones, the NCT reported.
"It's just a ping," Kym Espinosa, marketing director for The Promenade, told the NCT.
The "ping" will reportedly help mall officials track how people move within the space during special events as well as how long shoppers stick around before and after the event...