The largest wireless carrier in the U.S. started reaching out to customers Friday, informing them of the policy changes and offering users a way to opt out of data collection.
Verizon says that any of the data it shares with third parties — like advertisers — will not be personally identifiable.
The type of data that Verizon is collecting includes:
- URLs and search strings
- Device location
- App and device usage
- Information about a user’s Verizon products
- Demographic information such as gender and age range