To promote its new fall drama “Person of Interest,” CBS Corp. is turning its eye on viewers.
To highlight the show’s theme of citizen-surveillance, CBS is tapping into the trend of interactive billboards, installing one each in New York City and Los Angeles. The window display looks like a mirror, and when passersby stop and turn toward it, sensors zero in on their faces with the notification, “Person of Interest Identified,” followed by “Taking Photo.”
After a count of three, the photo is taken and the person’s face is incorporated into the display. The photo is accompanied by a phone number and identification number to text-message. If the person sends the text, they receive a link to their “classified file” and can post the photo on Facebook or Twitter...