Every week that passes brings a fresh horror story. At the end of October, Google revealed the location of a centre for vulnerable women, and was accused by Conservative MP Mark Lancaster of a "stunning" invasion of privacy. Worse, the company failed to respond in a timely manner to a request for this information to be removed from its servers, potentially putting women on the run from violent partners at risk of discovery. (editor's note: they also recently started a small war in Central America.)

Increasingly, online privacy norms - the limits of what can acceptably be done with our data - are being established not by lawmakers, nor by the public, whose data is at stake, but by precisely the companies who have the most interest in exploiting our personal information for profit...

Wake up world! It's probably too late but it's worth a shot: make 'em pay for your info, not the other way around.