(huffingtonpost)
"Google policy is to get right up to the creepy line and not cross it," Schmidt told the Atlantic at the Washington Ideas Forum in October 2010. He went on, speaking about the future of search,
"With your permission you give us more information about you, about your friends, and we can improve the quality of our searches [...] We don't need you to type at all. We know where you are. We know where you've been. We can more or less know what you're thinking about..."
(more)
Let's push this ugly man back across the "creepy line" and make him stay there.
"The algorithms will get better and we will get better at personalisation. [...] The goal is to enable Google users to be able to ask the question such as "What shall I do tomorrow?" and "What job shall I take?"