(informationweek)
Facebook, which has never hesitated to go after companies it believes were trying to leverage its name recognition, has received the go-ahead to trademark the word "face."

The U.S. Patent and Trademark Office on Tuesday issued a Notice of Allowance that essentially says that based on an examination of the social-networking site's request, the company is entitled to a trademark on "face," as it applies to the name Facebook. To get final approval, Facebook now has to file a Statement of Use that says it will use the trademark in commerce...
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