"The furore sparked by Google's new online social network, Buzz, proves people don't want their candour taken for granted. Buzz plans to overtake Twitter and Facebook, and has the inside running, because it uses the information Google already has about you from your Gmail account, Picasa photos, and maybe your search history. But it misstepped badly by creating an instant circle of followers from email address books. In other words, it used information collected for one purpose for another. Privacy advocates call that function creep..." (read more)
Online privacy is quickly becoming a thing of the past...and I'm not even sure if "uphill battle" is an effective description..maybe more like 'battle that's equivalent to climbing Mount Everest in the worst weather conditions imaginable with no previous mountain climbing experience with no mountain climbing gear and with the mountain being greased from top to bottom'!